Looking for additional resources related to marketing at retail and shopper marketing? If so, check out the sites below:
POPAI: The Global Association for Marketing At Retail
POPAI is the global trade association of the marketing at retail industry dedicated to serving its more than 1,700 members internationally by promoting, protecting, and advancing the broader interests of marketing at retail through research, education, trade forums, and networking.
National Retail Federation
As the world’s largest retail trade association and the voice of retail worldwide, NRF’s global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the United States and more than 45 countries abroad. Under NRF’s retail umbrella, sit 4 association groups including: the Association for Retail Technology Standards, the National Council of Chain Restaurants, the Retail Advertising and Marketing Association and Shop.org.
American Marketing Association
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide.
National Association Retail Marketing Services
NARMS unites Retail Marketing Services Providers, Manufacturers, Retailers and Associated Industry Members in a trusted global association marketplace exemplified by professionalism and high ethical standards by providing a broad array of resources, innovative services, educational opportunities and accreditation and certification processes that help its diverse membership become more effective & efficient defined retail solutions through a recognized industry voice.
In-Store Marketing Institute
The In-Store Marketing Institute is a for-profit member organization and publisher of Shopper Marketing Magazine. Consumer product and service marketers and manufacturers, agency executives, retailers, researchers, P-O-P designers and other solution providers utilize the Institute to stay informed and to build their competitive advantage as they advance their practice of shopper marketing.